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Read the Case Study "Cutting Edge Quality: Cutco Knives for Life" available in the textbook, Chapter 12 (Ferrell et al., 2020).
A summary of the case.
List a series of positive attributes that both the product and the organization exhibit and that can be marketable.
Choose at least two traditional promotional strategies (exclude direct sales) and explain why these channels are the best options to move the product from a "push" to "pull strategy."
Choose at least three digital communication channels and explain how a marketing managing strategies to communicate the benefits and positive attributes of both the product and the company.
Discuss at least two legal and social issues in Internet marketing that apply the most to this type of product and organization. Explain the consequences for the organization when these issues emerge.
Close this paper with an analysis in which you apply the discussed concepts to appraise critically the importance of the managerial issues addressed in this paper. Use real-life examples to explain the importance of these concepts.
Hong Kong is rated the one of world busiest port. What are the current operations challenges?
Identify and discuss how the Situational and Style approaches to leadership could be used when leading teams.
Some union constitutions provide for review of complaints of alleged mistreatment of union members by the:
In what way is Walmart trying to meet legal requirements for equal employment opportunity?
What is the Stragetic Apex of an organization? whta does it do, and how its composition and size vary by organizational size and type?
Use the Internet to research a publicly traded company in the United States that has undergone a merger or acquisition within the last three (3) years. Take note of the circumstances surrounding the merger or acquisition.
What are the key legal factors present in the scenario? What is the objective theory of contracts? What is the objective theory of contracts?
What are ethical and legal implications of using accounting practices such as book-and-hold technique to accelerate revenues and inflate corporate earnings?
Determine the activity-based factory overhead per unit for each product.
Men and Women are placed in certain sex-role stereotypes, which influence their personal and behavior patterns.
Customers come to the counter in the bank at an average rate of 10 per hour. The variance of the inter-arrival time for customers is 4 min. There is one teller on the counter in the bank to serve customers. The teller can serve one customer in 6 minu..
What should the SEC do? What procedure, including each step, would you imagine that the SEC would follow?
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