Recommendations on six starting points for value creation

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Reference no: EM132303475

Using a company of your choice, provide a set of recommendations to the CEO of this company to help it compete against existing competitors. Focus your recommendations on six starting points for value creation

For example, if you were using online education as your context, you might think about ways in which an academic institution might partner with corporation training units. This would promote creative thinking from "looking across substitute industries", i.e corporate training is a product substitute for university-based training. You might also apply the "looking across the chain of buyers" and decide that an innovative value creating initiative might involve developing a voluntary relationship with the student's employer and asking them what services might be applied to help this employee's career progress and perhaps ask the employer to financially support such services. Try to use all six of the value creating starting points. Again, this is an exercise where there are not necessarily "right answers", but rather, the activity emphasizes your own creative thinking so crucial to the value creation process.

700 words.

Reference no: EM132303475

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