Recommendations for the marketing strategy going forward

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Analyze the current marketing mix strategy (key issues/challenges, key strengths) for GREEN WORKS and make recommendations for the marketing strategy going forward, using the questions below as a guide.

Product: In what ways does keeping the Clorox name on the product help or hurt the brand? Should Green Works establish an early presence for all cleaning products or focus on a few categories and then brand out only if successful?

Reference no: EM132245791

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Recommendations for the marketing strategy going forward : Analyze current marketing mix strategy (key issues/challenges, key strengths) for GREEN WORKS and make recommendations for the marketing strategy going forward

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