Recommendations for possible expansion into new markets

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Reference no: EM132169292

Your client, SleekDesign, wants an analysis of and recommendations for possible expansion into new markets in Canada and Mexico. You have recently completed a very similar analysis for a different client, ArtForAll. The two clients, SleekDesign and ArtForAll, provide very similar services, and are fierce competitors. You could simply take the analysis you developed for ArtForAll and change it around to fit the specific situation of SleekDesign. In this case, you’d be recommending that both companies target more or less the same new markets, using more or less the same new strategies. Alternatively, you could try to develop a different strategy for SleekDesign, in which case you would not be pitting the two companies directly against each other as competitors in these new markets. If you pursue the former approach, your job will be easier. If you pursue the latter approach, your job will be harder, but you will be helping maintain the competitive positions of both your clients. As a business professional, what should you do, and why? Please give the reasons and your suggestions.

Reference no: EM132169292

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