Recommendations for possible action marketer

Assignment Help Marketing Management

Reference no: EM1323381

Choose a consumer product or service that is on the market today, but is declining in appeal to consumers. This product should be marked for "obsolesces."

Write a five to six (5-6) page paper in which you:

1. Discuss this product or service in terms of its current target market demographics using U.S. Census Data.

2. Determine why you believe the product or service is declining in popularity. Be sure to include information on social, demographic, and ethnic markets; economic and technological factors; political and legal factors; and competitive factors.

3. Make three (3) recommendations for possible action marketers of the product or service you selected could take to address the product's declining appeal to consumers.

4. Determine the best foreign country in which to market this product or service. Support your response with information from the CIA world fact book.

5. Discuss your product segmentation and positioning ideas for this product or service in its debut in the new country.

6. Use at least two (2) quality references. Note: Wikipedia and other Websites do not quality as academic resources.

Reference no: EM1323381

Questions Cloud

Case study of bill heise : Bill Heise is a janitor for the First Mercantile Department Store. While walking to work, Bill finds an expensive watch lying on the curb.

The lateral distance d by which light beam is shifted : With the battery disconnected the compass needle points to the right, in the plane of the coil. The apparatus is located near equator, where the Earth's magnetic field B Earth is horizontal, with a magnitude of 4×10-5 tesla. (Presume that B Earth ..

What is the increase in temperature of bullet : Now suppose that the two masses continue to move at the speed from Part A until they encounter a rough surface. The coefficient of friction between the masses and the surface is . If the blocks come to rest after a distance, which of following equ..

A potter''s wheel having a radius 0.45 m : A proton is initially at rest at a point where the potential is 515V. Sometime later the proton is at a point where the potential is 190V. If no force other than the electrostatic force acts on the proton, what is its final kinetic energy.

Recommendations for possible action marketer : Make three (3) recommendations for possible action marketers of the product or service you selected could take to address the product's declining appeal to consumers.

What is the magnitude of frictional torque : A copper vat is 12 m long at room temperature (20 degrees Celsius). How much longer is it as it contains boiling water at 1 atm pressure.

Summarizing the argument-specifying topic-conclusion : Be sure to use indicator words to identify the topic and relationships between the premises and the conclusion or conclusions.

Which web centric metrics is most important for amazon : Consider an e-business like Amazon.com. Which web centric metrics would be most important? Which metrics are least important? Justify your answer. Consider a content provider like CNN or the New York Times. Which web centric metrics would be most ..

How much energy was added to accomplish transformation : A 0.350 m rod with uniform mass distribution runs along the x axis with its left end at the origin. A 1.80 m rod with uniform mass distribution runs along y axis with its top end at the origin. Find out the coordinates of the center of gravity for..

User Account

All Pages