Recommendations for cause-related marketing

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Reference no: EM133034329

You have been hired to serve as an Ethics Consultant for a company of your choosing. As the consultant you have been asked to provide a plan of implementing an ethics program with the key stakeholders, recommendations for cause-related marketing, strategic philanthropy, and social responsibility intiatives.

The plan must include the following sections:

-Company Overview
-Recommendations for:
-Stakeholders:
-Leadership
-Employees
-Other Stakeholders
-Strategic Planning
-Cause-related marketing
-Strategic Philanthropy
-Social Responsibility
-Other recommendations
-Concluding Thoughts
-Audit Plan

Reference no: EM133034329

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