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Recommendation for how to expand in southeast asia

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Reference no: EM131187574

You are the international manager of U.S. business that has just developed a revolutionary new personal computer that can perform the same functions as existing PCs but costs only half as much to manufacture. Several patents protect the unique design of this computer. Your CEO has asked you to formulate a recommendation for how to expand into Southeast Asia. Your options are (a) to export from the United States, (b) to license an Asian Firm to manufacture and market the computer in the Southeast Asian Region, or (c) to set up a wholly owned subsidiary in Asia. Evaluate the pros and cons of each alternative and suggest a course of action to your CEO.

Reference no: EM131187574

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