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Task Digital Optimisation
Task a Develop and justify a conversion optimisation plan for the organisation to support the chosen theme (Book your online tutor now). This should consider: The key elements that influence conversion ratesConversion objectives for optimisationThe desired ROIVisualisation of the Sales FunnelThe use and integration of offline and online activity.
Task b Recommend ways in which the conversion optimisation plan in Task 2(b) can be measured and monitored in relation to the objectives set, using relevant analytics and measurement techniques.
Task c
Gantt chart showing clear start and end dates, and key milestones - should cover roll out comms, launch dates and all project management mile stones including testing.
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
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Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.
The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.
Promotion strategies of the one's own developed website
Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..
In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.
Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.
A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.
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