Reference no: EM132620088

Question - Mr. Crump and Mr. Shearing wanted to set up a catering business providing food for parties and special occasions. Both of them were good cooks and had worked for several years in the kitchens of successful restaurants. However, they had never run their own business before, and knew that they had to do some market research before they got started. They also knew that the marketing mix they used was going to be important in terms of making sure customers knew about their business, booked and enjoyed the experience. They were a bit nervous about all these new things to think about but were desperate to make it a success. The only problem was that by the time they had rented the premises to use as a base and invested in equipment there would not be much money left over for the marketing. Also, they had to decide on the price to charge for their services. Mr. Crump and Mr. Shearing had already looked at the prices other catering companies were charging.

Mr. Crump felt their food was going to be much better and thought they might be able to charge customers 10% more than their competitors. Mr. Shearing wasn't sure and felt they might make a higher profit with a lower price. Mr. Crump felt they needed to raise money somehow so they could do more market research.

Recommend two ways in which Mr. Crump and Mr. Shearing might promote their business. Justify your choices.