Reference no: EM132246024
Assignment
- Assume you work at Mother Care UK whose traditional target market, babies within your region, is shrinking. This segment is projected to decrease over the next ten years. Recommend other potential market segments and discuss the criteria you should consider to ensure that the identified segments are useful.
• Explain in details and give full examples to illustrate your thoughts.
• Each potential target segment must have a name that reflects the content of the target segment.
• Each potential target segment has to be profiled in terms of demographic, geographic, psychographic, and behavioral characteristics.
• Then each potential target segment should be DIRECTLY FOLLOWED by the targeting evaluation criteria:
- The segment size and potential growth
- The segment attractiveness structure (i.e., competition)
- The company resources, objectives, and values
• Conclusion and recommendation
• Before submission, please make sure that you cite everything you have taken using APA style of citation otherwise it is considered plagiarism.
• Word file, report should be between 1000 and 1500 words in length, Times new roman, font 12, justify alignment, 1.5 lines space.
• The name of the electronic file should be in this format: your attendance number as shown in the attendance list- one space