Recommend potential market segments

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Assignment

- Assume you work at Mother Care UK whose traditional target market, babies within your region, is shrinking. This segment is projected to decrease over the next ten years. Recommend other potential market segments and discuss the criteria you should consider to ensure that the identified segments are useful.

• Explain in details and give full examples to illustrate your thoughts.

• Each potential target segment must have a name that reflects the content of the target segment.

• Each potential target segment has to be profiled in terms of demographic, geographic, psychographic, and behavioral characteristics.

• Then each potential target segment should be DIRECTLY FOLLOWED by the targeting evaluation criteria:
- The segment size and potential growth
- The segment attractiveness structure (i.e., competition)
- The company resources, objectives, and values

• Conclusion and recommendation

• Before submission, please make sure that you cite everything you have taken using APA style of citation otherwise it is considered plagiarism.

• Word file, report should be between 1000 and 1500 words in length, Times new roman, font 12, justify alignment, 1.5 lines space.

• The name of the electronic file should be in this format: your attendance number as shown in the attendance list- one space

Verified Expert

The current assignment was based on identification of suitable potential target segment for Mother Care.Due to the increasing online presence of Mother Care,the millennial have been considered as the potential target for Mother Care.Furthermore, it has been recommended that the age group of the traditional targets for the clothing range be increased to 18 months to raise the potential market.

Reference no: EM132246024

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All diagram trquired number as well as labeling and during explaining they should relate for what label. More diagram does not necessarily a quality work the most important the writing expected to be full fill the assignment and rubric in order to received highest mark.

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Mechanics  20% No errors in word usage, sentence structure (run-ons, fragments), spelling, punctuation, and capitalization. Strong mechanics help to establish credibility. Relatively free of errors in word usage, sentence structure (run-ons, fragments), spelling, punctuation, and capitalization. Mechanics do not detract from credibility of the content. Significant errors in word usage, sentence structure (run-ons, fragments), spelling, punctuation, and capitalization. Errors undermine credibility of content and readability. Referencing  10% References (if called for) are consistently correct using APA or MLA style. No missing citations. Generally correct referencing (if called for) using APA or MLA style. References (if called for) are missing or do not use correct referencing style. TOTAL POINTS MAX POINTS % ACHIEVED (total points divided by max points)

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Style  10% Demonstrates a sophisticated grasp of the language in terms of both sentence structure and vocabulary. Writes fluidly and concisely. Includes appropriate business terms. Sentences vary in length and style. Strong action verbs are used. Occasionally uses jargon or clichés. Vocabulary and word usage generally is correct and shows some variety. Uses business terms appropriately. Overuse of simple sentences. May misuse words or idioms. May include slang. Wordy rather than concise. Writing shows lack of sophistication or variety in vocabulary. Awkward. Little or no use of business terms.

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Organization 20% Paper flows well with appropriate beginning, development, and conclusion. Paragraph structure contributes to flow and transitions. Organization and/or headings help the reader to understand and remember information. Paper follows logical sequence with identifiable beginning, development, and conclusion. Generally proper use of paragraph structure and topic sentences. Organization and/or headings help the reader to follow and find information. Paper lacks logical sequence hence causing format to interfere with readability. Does not use proper paragraphing. Topic sentences do not lead to rest of paragraph or are missing altogether.

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please see attached guidelines and rubrics as well as older student sample from previous course Elements %age Exemplary (3 pts) Acceptable (2 pts) Unacceptable (1 pt) 3 2 1 Content  20% The assigned task is thoroughly covered and completed. The primary thesis is clear and fully developed. Assertions made throughout the writing are compelling and clearly supported. The assigned task is covered sufficiently. The primary thesis is clear but there is some room for further development of the topic. Support is offered for assertions that are made but that support could be stronger, more compelling or more inclusive of all issues Does not adequately cover the assigned task. The primary thesis may not be clear or if it is, little topic development is evident. Assertions made in the writing are either weakly supported or no support is offered.

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