Recommend an employer branding strategy

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1. Select and review company websites of BMW, RBC(Royal Bank of Canada), and Microsoft. To determine the corporate vision, strategy and objectives. Compare and contrast the vision, strategies and objectives of the three selected employers. How might factors above affect perception of those companies as desirable employersBriefly discuss why, and where appropriate, support your assertions with evidence referencing your sources.

2. Select ONE out of the three employers above and recommend an Employer Branding Strategy that would enhance its ability to attract Generation Y'ers job applicants. In a few bullet points, propose THREE actionable recommendations supported by sound rationale.

Reference no: EM132930659

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