Reference no: EM133190106
Company: Canada Goose
Questions:
1. Who is their customer(s)?
The answer should have a vivid picture in the mind of your reader that tells them who the customer is. The customer(s) selected should make sense with the subject of the case. The information presented in this answer can (and perhaps should) contribute to your answer to Q2 of this exam.
2. Is this business successful? Describe & Evaluate the company's business model.
Your answer should include:
• A clear statement about if the business is successful or not:
o "Yes, I believe the Company is successful because..." or
o "No, I do not believe the company is successful because...")
• Include descriptive points that support your evaluation
• Use tools and frameworks to the extent that they support your evaluation
• Incorporates elements from your answer to Q1
• An evaluation of how the business makes money (how it is or is not profitable)
• You can use the information provided in Q1 to assist you in answering Q2
3. Based on your evaluation in Q2 recommend a strategy the company can pursue to become successful or to become more successful. Your answer should build on your evaluation/assessment of success in Q2 and suggest a way that the subject of the case can either become successful or become more successful (depending on your answer to Q2). Your recommendation should include examples, evidence, and expected outcomes for the company.
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