Reference no: EM133173089
You're working for Azure Beach Realty Group (ABRG). ABRG is a small to medium-sized agency. Its operations include residential property management and sales. ABRG also has a small portfolio of commercial and industrial properties. Real estate operations are conducted in the same office where the property managers and sales staff can interact.
A complaint in relation to the marketing of the property, has been made by Theresa Nguyen whose property was under contract for sale by ABRG. Joe Fairmont, a former employee, was responsible for the marketing of Theresa's property.
Theresa felt that Joe did not act in their best interests when marketing her property for sale. This included falsely claiming that the kitchen was new, retouching photos to reduce the height of trees at the front of the property, and not listing the features and benefits correctly.
You feel that this complaint could cause negative publicity for ABRG. To address this issue, you want to show your manager how an effective marketing and communication approach can be used to attract and engage potential clients and the community.
In Assessment 2, you'll create profiles for the agency, yourself and a property, using different marketing methods for each. The profiles may be displayed on the company website or printed, so they may be written documents with photos, video with dialogue, or other appropriate formats.
Before you can create the profiles, you need to develop and recommend a marketing and communications approach to help you discuss your ideas with your manager.
- From the scenario above, did Joe breach any ethical considerations? If so, identify two breaches?
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