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Suppose competitor analysis reveals that the U.S. subsidiary of your firm's German competitor is about to broaden its product mix in the U.S. market by introducing a new line against which your company has not previously had to compete in the home market. Your environmental analysis shows that the U.S. dollar is expected to weaken relative to the euro, making U.S. exports relatively less expensive in Germany. Do you recommend a defensive strategy? Or do you attack your competitor in its home market? How will you implement your strategy?
Explain in a minimum of 350 words
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