Recognize and understand the basic concepts of designing

Assignment Help Marketing Management

Reference no: EM132695776

DESCRIPTION

This course examines the needs of consumer goods and services companies selling through wholesalers and retailers; business-to-business firms working through independent distributors and sales representative firms; retailers seeking to improve efficiency in an increasingly competitive marketplace; and intermediaries seeking to preserve their role in an increasingly fluid channel structure.

LEARNING OBJECTIVES

After completion of this course the student will be able to:

1. Recognize and understand the basic concepts of designing.

2. Operating the Supply chain/distribution channel of a firm.

3. How to insure that this design will fit and support the business/competitive strategy of that firm.

Case Study about our channel of distribution the case will cover some of the course syllabus and some other point.

Reference no: EM132695776

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