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DESCRIPTION
This course examines the needs of consumer goods and services companies selling through wholesalers and retailers; business-to-business firms working through independent distributors and sales representative firms; retailers seeking to improve efficiency in an increasingly competitive marketplace; and intermediaries seeking to preserve their role in an increasingly fluid channel structure.
LEARNING OBJECTIVES
After completion of this course the student will be able to:
1. Recognize and understand the basic concepts of designing.
2. Operating the Supply chain/distribution channel of a firm.
3. How to insure that this design will fit and support the business/competitive strategy of that firm.
Case Study about our channel of distribution the case will cover some of the course syllabus and some other point.
Assess how globalization and technology changes have impacted the corporation you researched. Apply the industrial organization model and the resource-based model to determine how your corporation could earn above-average returns
Discuss what a new manager experiences when promoted from a sales job.- What are the various types of sales managers and the skills required of them?.
Read the Gillette case study attached as PDF. Answer the three questions at the end of the study (page 2 of the pdf). Support the answers with a minimum of one source per question, the source should not be more than 5 years old. Each answer should be..
In the report you will need to demonstrate an understanding of all the aspects of Strategic marketing planning. You should therefore draw a distinction between strategic and tactical marketing planning.
Would you promote services differently than tangible products? If so, how would your communications change?
q 1. what have been the major marketing trends in the last decade? what new marketing trends do you anticipate in the
Discuss the key differences in cultural variables between the United States and the country that are important when conducting business in the selected country
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Explains what types of marketing research approach you will utilize and why. What will this provide to you as the marketer?
Read the case and then write the SWOT analysis. APA referencing is required and do not copy from the website and reference everything.
Analyze how Amazon has captured its consumer's desire for not only less expensive prices, but faster delivery
Please help me identify the facts of the Myer brand that communicate a 'brand image' to the consumer according to the following statement.
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