Received authorization to distribute their products

Assignment Help Operation Management

Reference no: EM132163026

1. All-American Sandwiches, based in the U.S., just received authorization to distribute their products in China. This is an example of:

A. Product penetration

B. Product development

C. Market development

D. Market penetration

E. Diversification

2. American Express has a long history of working for the good of the community. In 1885, it engaged its employees to help raise money to build the pedestal of the Statue of Liberty. Today, it has a program to help restore, preserve, and revitalize historic sites in New York City. These actions by American Express are a partial fulfillment of the ________________________________ the firm has established as a corporate citizen.

A. Brand awareness goals

B. Market share goals

C. Customer awareness goals

D. Customer satisfaction goals

E. Social responsibility goals

3. If you are Microsoft, producer of the market-dominating web browser (Internet Explorer), paying close attention to Google’s development of the Chrome browser is necessary, since it is an overt attack on Windows. Understanding the competition is vital to anticipating market actions and to constructing appropriate strategies and plans to succeed. A comprehensive competitor analysis includes:

A. Long-term objectives and motivations of the competitor

B. Strengths and weaknesses

C. Marketing strategies

D. Marketing tactics

E. All of these should be used in a competitor analysis

4. Evergreen Air Center is the world's largest parking lot for unwanted commercial aircraft. Airlines pay from $750 to $5,000 per month for the storage services provided by Evergreen. Prior to September 2001, the company had 140 discarded airplanes at its Arizona facilities and was growing at a rate of about six planes per month with about two per month sold for parts or scrap metal. After calamity struck the airline industry in September 2001, airlines retired over 1,000 planes, and the actual number of planes stored at Evergreen differed significantly from the earlier prediction. Thus, Evergreen has enacted a new goal, widening the ________________________________________.

A. Contribution margin

B. Planning gap

C. Marginal trend

D. Breakeven point

E. Sales differential

Reference no: EM132163026

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