Reating a business ecosystem

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Today, information systems support an economic model where the marginal costs of adding another participant are about zero, whereas the marginal gain is much larger. For example, the larger the number of subscribers in a telephone system, the greater the value to all participants because each user can interact with more people.

Taking advantage of network economics, using the model of a virtual company, and creating a business ecosystem are all examples of how information systems help businesses use __________ to achieve competitive advantage.

Reference no: EM133018259

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