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Reasons of failure of market segmentation

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Reference no: EM13882985 , Length: 2000 Words

Explain the given statement "Market segmentation is a very essential and effective strategy. It is about deciding and defining marketplace segments which nerve then become targets for the organization's promoting plans" and :

i) Four factors of essential characteristics for customer segments

ii) Reasons of failure of market segmentation of consumer and industrial goods.

iii) Method to avoid the errors of Segmentation

iv) Conclusion and References

Reference no: EM13882985

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