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Your company president has decided to restructure the firm and become more market-oriented. She is going to announce the changes at an upcoming meeting. She has asked you to prepare a short speech outlining the general reasons for the new company orientation. Your answer should focus on customer wants and needs, distinguishing the company's products and services from competitors, the integration of all organizational activities. It should also contain some mention of the commitment of top management to the new market orientation, the necessity of competitive intelligence, and interfunctional coordination needed to satisfy customer wants and needs. Must pass plagiarism checker.
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The paper is the related to the speech of the president of a given company and the changes in the approach. This paper also highlights the requirement of the new policies and procedures to be included and integrated into the organisation needs. This paper has been prepared in Microsoft Word Document.
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