Reasons for choice of location for the subsidiary

Reference no: EM132947987

Question:

For this piece of coursework you are required to research a multinational company (of your choice). You are required to analyse the strategic activities and decisions of a multinational company of your choice to establish a subsidiary in an international location. Please note that the MNC must not have a presence established in your target international location and you will be required to demonstrate this as part of your report.

Your assignment should highlight, analyse and critically evaluate the following:

i. Reasons for parent company's international expansion; (including an evaluation of the company's historical performance, products/service range, share of the market and competitive position within the industry);

ii. Possible strategic choices available to the parent company;

iii. Reasons for choice of location for the subsidiary;

iv. Strategic methods of entry and the possible consequences;

v. The potential organisational and managerial problems for the subsidiary operating in the new international environment; and

vi. You should provide strategic advice for the subsidiary to overcome the problems highlighted in v.

The paper should be based on a thorough research of various types of data such as library sources, company documentation, web-based material, personal experience in a company and personal interviews if applicable. Appropriate academic theories and models should be employed wherever relevant.

Attachment:- Global Strategy Development Assignment brief.rar

Reference no: EM132947987

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