Reason that sales promotion is growing

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Reference no: EM132250493

1. Which of the following is a reason that sales promotion is growing?

Retailers love manufacturer PoP displays

Sales promotions can be measured and are therefore accountable

Sales promotions are inexpensive

All of the above

2. Which of the following is NOT a risk of sales promotions?

Running out of inventory

Alienating some customers

Making your brand quality seem low

These are all valid concerns

3. In this sales promotion technique, each customer has a chance to win based on entering, rather than skill.

Contest

Competition

Sweepstakes

None of the above

4. When marketers give consumers free gifts that are branded with the company's logo, this is an example of ____________________.

PoP gift

Marketing "Swag"

Premium

Coupon

5. Which of the following is a strength of billboards and transit ads?

Inexpensive

Use short, effective messages only

Create mass exposure to relevant markets

All of the above

Reference no: EM132250493

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