Reason for the proposed segmentation criteria

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Produce a report to present to the Managing Director of your chosen company. This must be written in professional manner and properly referenced. The report should comply with the word count of 3000with +i- 10o/o margin. You may use tables and diagrams to support your report to illustrate the text. Word count excludes the index, headings, information contained in tables, references and bibliography. As a newly appointed Marketing Manager, you are required to carry out a detailed industry analysis for your chosen organization. The purpose of this is to formulate a suitable marketing campaign for your chosen organization. Produce a report detailing the below.As part of the introduction to the report give a brief explanation of the various elements of themarketing processEvaluate the benefits and costs of a marketing orientation for the selected organization.Following the SWOT analysis identify a product/service that can be marketed to two differentsegments. Justify your reason for the proposed segmentation criteria. Choose a target strategy for the chosen product/service.

Reference no: EM13941224

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