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In regards to positioning and repositioning a product. These concepts include / category membership, competitive frame of reference, Points of Parity (POP), Points of Difference (POD), establishing brand position (category benefits, comparing exemplars, product descriptor), and differentiation strategies. How might a perceptual Map assist you in explaining your repositioning strategy?
In terms of repositioning, one of three factors typically inform the decision: 1) a competitor's position; 2) a new market; or 3) a rising trend.
Question to Answer:
1.) Explain the reason for positioning and repositioning products.
2.) Choose a product with which you are familiar, preferably one in your industry, and explain how it might be repositioned. Indicate its current position in the market, a desired position, and how you would manage the repositioning effort.
Prepare a three-page paper in APA style that describes, explains, addresses, and answers the following. The United States has several laws that are intended to further fair, balanced, and competitive business practices
Evaluate the long-term growth and performance of the company based on the balanced scorecard.
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A procedure for manufacturing electronic circuits has achieved very high yield levels. An average of only 10 defective parts per million is currently manufactured.
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