Reference no: EM132174525
1. Which of the following products best exemplifies reliability?
A computer that has greater processing speed than others in the market.
A phone that offers the unique function of face recognition.
A washing machine that works optimally for many years.
An air conditioner that detects movement automatically.
2. Peter always buys shoes from Brown Boot’s Inc., although other brands offering shoes of same quality are available closer to home and at lower prices. Brown Boots differentiates itself through a strong brand image. Their advertisements associate the brand with class, style, and elegance. Which of the following is a likely reason for Peter’s preference toward Brown Boot’s?
Quality
Reliability
Convenience
Prestige
3. Which of the following is true of product differentiation?
It is a matter of customer thought and perception.
It cannot occur when two companies use similar technologies.
It does not typically require higher costs.
It is independent of intangible features such as brand image and value.
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