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Question
Sanlam, and its various event partners, host the Cape Town Marathon, and other related events on an annual basis. In 2022, Sanlam and its partners made various additional changes that aligned with the principles of corporate social responsibility. With this in mind, analyse Sanlam's (and the marathon event partners) approach towards Corporate Social Responsibility. In particular:
- Provide an overview of the CSR principles and justify their importance to Sanlam and its marathon event partners;
- Explain the various levels of CSR and assess which levels apply to Sanlam and its event partners; and
- Discuss the benefits Sanlam and its event partners can reap from successfully implementing and managing CSR, with specific reference to the marathon and related events.
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