Realizing that new product and market development

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Realizing that new product and market development is essential for the long-term growth of any company, Research and Development has formulated a new analgesic. This is the most powerful over-the-counter pain reliever. It consists of 325 milligrams of aspirin and 325 milligrams of acetaminophen in one tablet. The combination of the two drugs produces a synergistic effect. Two tablets taken twice a day will alleviate all types of pain to include headache, backache, arthritis, pain from injury and muscle aches.

Identify and establish brand positioning in terms of competitive reference and POPs & PODs.

Reference no: EM132304076

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