Reference no: EM133726644
Question: Every business must know its strengths, weaknesses, opportunities, and threats. I would like you to reach out to a business you are familiar with and ask them if they have a business plan. I would like you to schedule an appointment with this individual and learn about their business. This business can be aviation-related or any company you would like. When you speak with the individual, ask them about their Strengths, Weaknesses, Opportunities, and Threats to their business. Once you have completed the interview, I would like you to write a three-page paper explaining who you met with, what are their responsibilities, what was the business, how many employees do they have, did they have a business plan? What were their strengths, weaknesses, opportunities, and threats? If they do not have a SWOT analysis, I would like you to prepare one for their business. Have fun with this assignment. I want you to learn from someone else about a business plan. I would like you to write about it and tell me what you have learned. I would also like you to apply this new knowledge to your online airline and your business plan. The purpose of a Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis is to categorize actual and perceived strengths, weaknesses, opportunities, and threats. In performing the SWOT analysis, strengths and weaknesses are internal to the organization while opportunities and threats are external. The results of the SWOT analysis serve to document the planning team's understanding of the organization. The four components of the SWOT analysis are:
Strengths - internal items accomplished particularly well or unique assets of the organization, especially in comparison to competitive and comparable organizations. Strengths need to be preserved, built on, and leveraged.
Weaknesses - internal items that:
(1) are not accomplished particularly well;
(2) hinder or prevent desired performance; or
(3) are acutely lacking or need improvement.
Weaknesses need to be addressed and remedied.
Opportunities - external items that could help realize the mission and vision for the organization. Opportunities may be identified by studying changes or trends within the industry, the marketplace, or the community. Opportunities need to be seized or capitalized on.