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Real story behind jeff bezos fire phone debacle

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Reference no: EM133204135

Read and analyze the FastCompany article "The Real Story Behind Jeff Bezos's Fire Phone Debacle And What It Means For Amazon's Future"

Prepare a brief essay, covering the following issues:

1) Was FirePhone project a good fit for Amazon?

2) What went wrong and was there a way to foresee and avoid these difficulties?

3) Recommendations for Amazon at the time of the case (2015): what to do with FirePhone?

Reference no: EM133204135

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