Reading of strategies that fit emerging markets

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Reference no: EM131765513

You are an adviser to the CEO of Papa John's Pizza, who is looking to make some dough by expanding into one of the BRIC economies. He favors China over India, but worries about the presence of "institutional voids" that could make it difficult to operate profitably. Do you think his concerns are warranted? Should he choose India instead? Base your answer on your reading of Strategies that Fit Emerging Markets, by Khanna, Palepu, and Sinha.

Reference no: EM131765513

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