Reading neil mckendrick the birth of a consumer society

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Reference no: EM133807166

Assignment:

Readings that you must apply: Neil McKendrick "The Birth of a Consumer Society", The Getty Museum's "Icons of Style: A Century of Fashion Photography online resource, Li, Hongmei. Advertising and Consumer Culture in China, Polity Press, 2016. ProQuest Ebook Central,

A Brief History of Consumer Culture | The MIT Press Reader, and Louise Crewe's "When virtual and material worlds collide: democratic fashion in the digital age"

Select an online fashion influencer of fashion content creator. It is important to select someone who was not already established in the fashion industry but launched themselves online to establish an audience. They do not necessarily have to have a large following.
You will compare and contrast access to 18th century English print fashion prior to photography, and print fashion photography from the 20th century, with today's digital representations.
Think about how shifts in media have contributed to the widened ability for more 'regular people' to both consume but also influence styles today and at the same time challenge or reinforce social norms, conventions and hierarchy.

Reference no: EM133807166

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