Reading about both horizontal and vertical mergers

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After reading about both horizontal and vertical mergers, which do you believe is most beneficial to a firm, and why? Be specific, explain, and give an example to support your answer (i.e. a specific company, merger, etc.).

Be sure to cite your source(s) of information in APA format at the bottom of your answer. Note that Wikipedia is an unacceptable source.

Reference no: EM131007984

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