Readily purchase foreign-made products compared to those

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1. In the United States, is there a difference between individuals that readily purchase foreign-made products compared to those, whom prefer American-made products? How can marketers use the consumer ethnocentrism characteristic to segment consumers?

2. Can you tell me about a business leader and or a book about a business executive that was particularly meaningful and impactful to turning you into the business leader that you are today?

3. It seems that the reputation of CEO's outside of their corporations at times is one of distrust and lack of respect. Have you ever experienced any social bias that seemed to stem from someone learning of your CEO role? Have you ever found yourself making extra effort in an attempt to prevent people from coming to those conclusions?

Reference no: EM132120079

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