Reference no: EM131351402
Read very carefully Marketing homework.
Learning Outcomes:
- Distinguish appropriate marketing strategies and tactics given the SWOTs that exist for a firm
- Assess internal strengths and weaknesses and external opportunities and threats (SWOTs) that emerge from a situation analysis
Week 1
Topic 1
The text argues that marketing possesses very few rules for choosing the appropriate marketing activities. Can you describe any universal rules of marketing that might be applied to most products, markets, customers and situations?
Choose a specific product that you use on a daily basis (such as food items, toiletries, or your car) and apply the 5W model in Exhibit 3.4 to yourself (Page 61): Use the link: https://books.google.com/books?id=LakWAAAAQBAJ&pg=PA61&lpg=PA61&dq=5W+model+in+Exhibit+3.4+ferrell+marketing&source=bl&ots=mHsk-IGK4B&sig=---ldNNUwQZnIX6R1_Tml7hOXNw&hl=en&sa=X&ved=0ahUKEwjE17WazIfQAhUCSCYKHYMWBM0Q6AEIKDAC#v=onepage&q=5W%20model%20in%20Exhibit%203.4%20ferrell%20marketing&f=false
a. Who are you (demographics, psychographics, etc.)?
b. What do you do with the product (consumption, storage, disposal, etc.)?
c. Where do you purchase the product? Why?
d. When do you purchase the product? Why?
e. Why and how do you select the product?
f. Why do you not purchase competing products?
Assume your responses are similar to millions of other consumers. Given this profile, how would you approach the marketing strategy for this particular product?
Topic 2
Choose two companies from the same industry: one that is quite successful and one that is struggling. For each company, list every strength and weakness you believe it possesses (both the company and its products. Compare your answers with those of your colleagues. What could these companies learn from your analysis?
450 - 500 words minimum. Two (2) references are required beyond the text book. Be sure to cite and source in APA format.
|
Describe a possible sampling procedure
: Describe how you might sample books using a probability sampling technique. Now speculate on the ways that the outcomes of your research might diff er using the two techniques.
|
|
Wilderness backpacking expeditions
: For this discussion imagine that you and some friends want to start a business to take tourists on wilderness backpacking expeditions.
|
|
What is meant by the internal validity of an experiment
: What is meant by the internal validity of an experiment?- How do the two true experimental designs eliminate the problem of selection differences?
|
|
Write thesis statement for argumentative essay on boyles
: Write thesis statement for my argumentative essay on Boyles "The love of my life". In some point of your life everyone wants that Cinderella ending that lasts forever. You will see how china and jeremy wrong ideas of life is suppose to be unfold.
|
|
Read very carefully marketing homework
: Distinguish appropriate marketing strategies and tactics given the SWOTs that exist for a firm. Assess internal strengths and weaknesses and external opportunities and threats (SWOTs) that emerge from a situation analysis
|
|
What is invoice price of the bond
: A bond with a coupon rate of 8% makes semiannual coupon payments on January 15 and July 15 of each year. The Wall Street Journal reports the ask price for the bond on January 30 at 100.1875. What is the invoice price of the bond? The coupon period ha..
|
|
What is a repeated measures design
: What is a repeated measures design? What are the advantages of using a repeated measures design? What are the disadvantages?
|
|
Review the product description
: Modify the product description - Please change the words to make the description same meaning, but no plagirism.
|
|
Risk-free rate have to be for two stocks
: Stock Y has a beta of 1.40 and an expected return of 13.0 percent. Stock Z has a beta of .85 and an expected return of 10.4 percent. What would the risk-free rate have to be for the two stocks to be correctly priced relative to each other?
|