Read the case hours of energy without the beverage

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Reference no: EM133297165

Assignment:

Read the case "5-Hour Energy: Hours of Energy Without the Beverage" Armstrong, G., & Kotler, P. (2020). Marketing: An introduction. (14th ed.). Pearson.

In their marketing research, 5-Hour Energy would use both primary and secondary data. What is primary data? Discuss the types of direct data 5-Hour Energy might use and support your position. What is secondary data? Discuss the types of secondary data 5-Hour Energy might use and support your work.
Assume an individual wanted to try out energy drinks before determining which drink to purchase in bulk. This individual has never consumed energy drinks before. Describe in detail the steps in the consumer buying decision process that would be used. Include 5-Hour Energy in your description.
Describe how 5-Hour Energy segments and targets the market for soft drinks.

Reference no: EM133297165

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