Read the article the brand management of places

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Reference no: EM133384195

Assignment:

Read the article The Brand Management of Places. From the various place brand examples detailed in the article, highlight at least two intervention ideas that can be implemented for the City of Boston in terms of tourism and making the city more attractive. Why do you believe they would work well in our context too? What tweaks or modifications would you recommend and why?

Reference no: EM133384195

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