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Read hbr article lincoln electric

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Read HBR Article Lincoln Electric: Venturing Abroad and provide input to the following questions:

  1. How was Lincoln able to grow and prosper for so long in such a difficult commodity industry that forced out other giants such as General Electric and Westinghouse?  What is the source of Lincoln's outstanding and enduring success?
  2. Given this outstanding success, why did the internationalization thrust of the late 1980's and early 1990's fail?
  3. What is your evaluation of the company's new internalization strategy under Tony Massaro's leadership?  Is it likely to be more successful than the previous offshore initiatives?  If so, why?
  4. Should Lincoln go ahead with its investment in Indonesia?  If so, what should be its entry strategy with respect to partnerships?  Which compensation option would you recommend to Mike Gillespie as he considers the advisability of implementing the company's incentive management system?

Reference no: EM132985793

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