Read article-barnes & nobles new boss tries to save chain

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Assignment:

Please read this article: Barnes & Noble's New Boss Tries to Save the Chain - and Traditional Bookselling.

Summary: Led by its new CEO James Daunt, Barnes & Noble is abandoning the strategy that made it a bookselling behemoth two decades ago: uniformity in title selection designed to create economies of scale and simplify the shopping experience. Instead, the company is empowering store managers to curate their shelves based on local tastes.

Question(s):

Barnes and Noble used to have a centralized strategy and organizational structure. Do you think the new decentralized organizational structure will help to save the struggling company? Why or why not?
What other strategic recommendations do you have for the new CEO to turnaround Barnes and Noble in the face of stiff competition from Amazon?

PS: All the sources that used needed to provide it.

Reference no: EM133675546

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