Reaction without much forethought

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Question: As more and more advertising dollars move to digital media, traditional media appears to be losing revenue. What can traditional media do to stay relevant for the advertising world? How is traditional media going to adjust to the digital age, and what might it look like in the future? Furthermore, why do some marketers consider the allocation of media dollars to digital and social media at the expense of traditional media to be a "knee jerk reaction"-that is, a reaction without much forethought? Make sure you cover the pros and cons of utilizing one's budget for either traditional media or digital media. Again, feel free to make a chart if it is easier for you to visualize your arguments. Show at least 3 cited resources.

Reference no: EM133393026

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