Reaction to a change in package design

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Reference no: EM13720946

A PepsiCo brand, Tropicana Pure Premium orange juice attempted a new package design. The strategy design was met with dissatisfied customers.

Question 1: What role did social media play with this packaging redesign?

Question 2: Was consumer response to the new package simply emotional and what could Tropicana of done differently to introduce the new packaging design?

Question 3: How can the reaction to a change in package design impact a company's competitive strategy?

Reference no: EM13720946

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