Reference no: EM131531636

For this assignment, read the case study "Cheerios" on pages 123-124 of your textbook (Solomon, M. R. (2015). Consumer behavior: Buying, having, and being (11th ed.). Upper Saddle River, NJ: Pearson). Once you have read and reviewed the case scenario, respond to the following questions, with thorough explanations and well-supported rationale.

1. Analyze the reaction of consumers to the Cheerios advertisement depicting a multi-racial married couple. Should Cheerios have been more sensitive to this cultural issue? How does public policy factor into this?

2. Explain a minimum of five cultural and social issues that affected the negative responses to the Cheerios commercial.

3. Do you believe that the ultimate effect of this uprising is totally negative? Include your rationale.

4. Recommend a strategy for Cheerios to implement now, taking into consideration the consumer decision process.

Your response should be a minimum of three pages excluding the cover and reference pages. References should include your textbook plus a minimum of one additional credible reference. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations, and cited per APA guidelines.