Reach their customers on more personal level

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Large companies often use blogging to try to reach their customers on a more personal level. Top executives often have their own blogs on the company website. Go online and research some blogs on large corporate websites. Do you think blogs are an effective way for company executives to communicate to the public? Do the blogs you read feel genuine to you, or do they simply seem like another marketing tool to try to persuade you to use the company’s products or services?

Reference no: EM132277100

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