Reach is best defined and example of feedback

Assignment Help Operation Management

Reference no: EM132180833

1. Which of these is an example of feedback?

a. A consumer decoding a message as anticipated by the sponsor.

b. Noise in the communication process.

c. An attitude change from negative to neutral for a brand.

d. All of the above.

2. Reach is best defined as:

a. the percent of a medium’s audience that is within the firm’s target market.

b. the number of viewers, readers, or listeners in a medium’s audience.

c. a medium’s audience less its waste circulation.

d. the total number of likes for a social media campaign.

3. The large number of commercials in an hour of television (due to the proliferation of 15-second advertisements) contributes to ________________ in this medium.

a. clutter

c. message impermanence

b. waste

d. frequency

4. Which statement concerning publicity is NOT correct?

a. Message believability is high in relation to advertising.

b. With publicity, there are no costs for message time or space.

c. There are no costs at all associated with publicity.

d. With publicity, a firm has little control over messages, timing, placement, and coverage.

5. Personal selling is more likely to be used than advertising in situations where:

a. customers are geographically dispersed.

b. products are standardized.

c. follow-up calls are important.

d. mass media provide a lot of information about a product.

Reference no: EM132180833

Questions Cloud

Research and selection : Begin this process by researching what health care organizations are doing or attempting to do to increase profitability.

Concepts of selling to and selling through wholesalers : Explain the relationship between pushing and pulling strategies and the concepts of selling to and selling through wholesalers.

Identified as best strategy to implement for southwest : The Focused Differentiation strategy was identified as the best strategy to implement for Southwest.

Slower rate of new development and revenue growth : As demand for services increase, tax rates and service fees often increase. This results in a slower rate of new development and revenue growth.

Reach is best defined and example of feedback : Which of these is an example of feedback? Reach is best defined as. Personal selling is more likely to be used than advertising in situations where.

Principles and tools of budget and resource management : Explain basic principles and tools of budget and resource management related to your selected public health project.

Tips for effective business e-mails : Proper salutations should demonstrate respect and avoid mix-ups in case a message is accidentally sent to the wrong recipient.

Company first seek to generate final consumer demand : With which distribution approach would a company first seek to generate final consumer demand and then secure dealer support?

Describe the role of entrepreneurship : Describe the role of entrepreneurship, start-ups and new ventures in society.

User Account

All Pages