Rationale underlying the external-internal strategy matrix

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Explain the rationale underlying the external/internal strategy matrix.

Why is the traditional SWOT Analysis a good place to begin? What are the problems with using SWOT?

Explain the strategic position and action evaluation (SPACE) matrix. How may adaptive strategic alternatives be developed using SPACE?

As managers learn by doing, what strategies are most likely to change: adaptive, market entry, or competitive?

Reference no: EM132301402

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