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Ratio data before deciding on analytical procedures

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Reference no: EM133294349

Questions

1. What does analytical CRM support strategic and operational CRM?

2. What are the 3 V's of big data? Moreover why should an organization pay attention to them?

3. Why is it important to understand the differences between nominal, ordinal, and interval and ratio data before deciding on analytical procedures?

4. How does someone go about building a business case for CRM implementation?

5. Why is it important to tie the business case to the strategic initiatives of the organization?

6. How can you elaborate on the "pay off" in the business case even before it is implemented?

Reference no: EM133294349

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