Rate the stages of the household life cycle in terms

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Reference no: EM131657840

1. Describe how each of the following firms’ product managers should approach (i) the African-American, (ii) the Hispanic, (iii) the Asian-American, (iv) the Arab-American, or (vi) the Native-American markets.

a. Pepsi

b. Target

c. NBA

d. Sports Illustrated magazine

e. The United Way

f. Dell laptops

g. Google.com

h. Coach handbags

2. Describe how each of the following firms’ product managers should approach the (i) Catholic, (ii) Protestant, (iii) born-again Christian, (iv) Jewish, (v) Muslim, and (vi) Buddist subcultures.

a. Red Bull

b. Wendy’s

c. The NBA

d. Maxim magazine

e. The United Way

f. Dell laptops

g. Facebook

h. Estée Lauder makeup

3. Rate the stages of the household life cycle in terms of their probable purchase of the following. Justify your answers.

a. designer jeans

b. trip to Cancun

c. diapers

d. breakfast bars

e. contribution to SPCA

f. golf clubs

4. How would the marketing strategies for the following differ by stage of the HLC? (Assume each stage is the target market.)

a. Cell phone

b. scuba gear

c. power tools

d. children’s toys

e. detergent

f. colleges

Reference no: EM131657840

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