Rapidly growing market segment of very old consumers

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Imagine for a moment that you’re in charge of marketing mp3 players to the rapidly growing market segment of very old consumers. What hurdles might you face? How could you surmount these hurdles?

Pick your favorite product—for instance, a bakery that you visit, a car that you drive, or a local band that you love. Analyze the features of the product and the benefits associated with each feature. Now develop five more product features that would offer you, as a customer, meaningful benefits. Think big! Why aren’t these features currently part of the product? Would a product with these new features offer a business opportunity for you or someone else? Explain your answer.

Reference no: EM132178660

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