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Question 1.
Apple Computer's iPod holds a commanding share of the rapidly growing global market for digital music players. To maintain its lead as the market continues to grow, what strategic marketing objectives should Apple focus on and why?
Question 2.
Given your answer to question 1, which specific marketing actions would you recommend for accomplishing Apple's objectives? Be specific with regard to each of the 4 Ps (product, price, place and promotion) in the firm's marketing program.
BMMCA1 - Explain the elements of the marketing concept and processes, and their relation to the costs and benefits of its marketing orientation
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Describe the brand personality. What creative tools are used (e.g. why that choice of music, those characters, that setting, those images)?
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