Rap genius have implemented to achieve the same result

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Reference no: EM132300770

In late 2013, music lyric/news site, Rap Genius, got in trouble for their SEO tactics. Please research the incident and answer the questions below. Note: This is not intended to be an essay assignment. Short answers (1-2 paragraphs/question) will suffice.

An exemplary submission will: - Be clear, concise, and free of mechanical errors - Demonstrate your understanding of search engine optimization and your ability to link the concept to a real world example - Show depth of analysis and examination

Questions:

1. What did Rap Genius do to get in trouble?

2. How did Google respond?

3. What ethical, Google-approved tactics could Rap Genius have implemented to achieve the same result (instead of breaking the rules)?

Reference no: EM132300770

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