Ranking their sales reps based on performance metrics

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Some of the largest sales organizations in the U.S. are experimenting with ranking their sales reps based on performance metrics. Sales professionals are split on whether or not ranking is appropriate. At GE, for example, the top 20% get significant bonuses; the bottom 10% typically get fired.

Some say this is heartless and cruel and only serves to destroy teamwork. Others feel that it is a strong motivator and that not doing so is a management failure and a form of false kindness.

As a sales manager, would you rank your sales reps? Why or why not?

Reference no: EM132178219

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