Reference no: EM133157994 , Length: word count:2500

Global Business Aspects

Poster Presentation and Report

Assignment Task
This assignment requires a poster presentation and a written report that demonstrate an introductory background knowledge to Global business and aims to provide a perspective on globalisation and how it affects business decisions and the challenges of internationalising your business. You will explore and understand the impact of culture in a changing global workplace in international business and develop a range of effective management strategies in response to the global environment.

Learning outcome 1: Put in context globalisation's impact on business;
Learning outcome 2: Understand WTO and de-regulation across markets;
Learning outcome 3: Analyse the functions of an organisations' functions and culture within a globalised or multinational business.

Task Requirements

OVERVIEW:
You have been hired as an International Business Consultant by a local company with head office in London that would like to expand into Europe, Asia, and South America, but do not have the international business expertise. Your role involves analysing the functions and culture of the business within a globalised economy, focusing on how business functions and culture contribute to business strategies in an international context and how they can enter international markets and be successful in these markets. The management team would also like to understand the role of World Trade Organisation (WTO) and de- regulation across international markets, putting in context the impact of globalisation on business.

DESCRIPTION OF THE TASK - WHAT YOU ARE BEING ASKED TO DO?

Question 1. Prepare an annotated Poster Presentation for the management team that covers the following
(i) the drivers behind globalisation
(ii) the benefits, and barriers to internationalisation of business.
(iii) the differences between domestic and international business
(iv) the role of WTO in international business
(v) the effects of trading blocs in international business.

This task covers LO1 and LO2 (1000 words)

Question 2. Prepare a report that demonstrates an understanding of trading across national boundaries and the impact on head office culture and global strategy (LO 3) 1,500 words.

The report should focus on the following:

(i) an introduction of the local company and its current market. (150 words)
(ii) protecting Intellectual Property Rights in a globalised economy. (150 words)
(iii) managing business functions in an international context. (250 words)
(iv) the impact of national cultures in international markets. (300 words)
(v) an assessment of entry strategies in international markets. (350 words)
(vi) an assessment of appropriate global strategy for the local company. (300 words)

The report should be written in the standard academic report format consisting of a table of contents, an introduction, and appropriate headings covering the above six points. You can use sub-headings as deemed appropriate. You must demonstrate evidence of wider research and reading of core textbooks and academic scholarly work through referencing.

Referencing and Research Requirements
You must reference all information used in the assignment, using the Harvard Referencing Guide.